|New Rules Protect Merchants|
The prime concern of all online merchants is cost. The PPOS will be treated as a card-present sale, so its
use will reduce discount rates, lower incidents of charge backs and help to fight fraud. In addition,
merchants will no longer need to purchase SSL Certificates, additional firewalls, or secure Payment Card
Industry (PCI) compliance. The average online merchant, with 150 transactions per month at $86 each, will
save over $2000 per year.
Once implemented, the PPOS will be the basic building block for the further enhancement of a merchant's
advertising and marketing efforts, as more merchants turn to the deployment of smartphone applications
tied to the PPOS to promote sales and build customer loyalty.
In summary, here is an overview of how the PPOS processes online purchases. A consumer visits a website,
selects the items he/she wants to purchase and adds the items to the shopping cart. When the consumer
selects the check out feature, he/she proceeds to the payment area of the website where he/she is presented
with a number of payment options.
When the consumer selects the CQRpay button:
1. The shopping cart software generates and uploads to the processing gateway, a file containing the merchant identification, as well as the invoice details.At this point the merchant has an open unpaid invoice with no knowledge of the consumerís identity.
2. The shopping cart software receives confirmation from the gateway that the transaction was received, displays a transaction number, and then closes the invoice.
3. The consumer then opens the PPOS and retrieves the transaction number.Once the transaction is processed:
4. The PPOS displays the identity of the merchant, the invoice number and the invoice details, as well as a number of payment options.
5. The consumer selects the payment option and processes the payment.
6. The PPOS displays the authorization number and saves a record of the transaction.The same file, passed to the transaction processor, can also be read by the smartphone application specific to the needs of the merchant. For example, consider how a hypothetical grocery chain might take advantage of the methodology employed with the PPOS. Assume the retailer provides a smartphone application and offers a loyalty card. The invoice file passed to the consumer at the time of purchase could include additional information, including the ability to alert consumers of upcoming events, specials, coupon offers, etc. Let us assume this grocer includes a meal planner as part of their smartphone application. The consumer can plan meals for the week, select main course items based on the grocerís advertised specials, and receive suggestions regarding additional ingredients such as seasonings, vegetables for the meal, etc. The app may then offer recipes, appetizer suggestions, beverages to include, and perhaps a dessert selection. Over time, the app could track shopping habits and remind the consumer of purchases made in the past, such as milk or sugar, or whatever the household has purchased on a regular basis. To register as a merchant and to download the application programming interface (API), click HERE.
7. The gateway then sends the authorization to the merchant to complete the transaction.
8. The merchant may choose to send an e-mail confirmation to the consumer.